Business Intelligence & Market Research Course

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> Curriculum

What You Will Learn

5 modules, 4h in total, Beginner level. Every module ends with hands-on practice.

01

Market Research Fundamentals

01

Understand the principles of market research: primary vs. secondary research methods, qualitative and quantitative approaches, and how to define research objectives. Learn to identify target audiences and market segments effectively.

Primary ResearchSecondary ResearchSurveys & InterviewsFocus GroupsMarket SegmentationTarget Audience

02

Data Collection & Analysis Methods

02

Master tools and techniques for collecting business data. Learn survey design, web analytics, social listening, and how to use tools like Google Analytics, SEMrush, and statistical analysis to extract actionable insights from raw data.

Google AnalyticsSurvey DesignSocial ListeningStatistical AnalysisData CleaningExcel / Sheets

03

Competitive Analysis & SWOT

03

Learn how to systematically analyze competitors and position your business. Master the SWOT, PESTEL, and Porter's Five Forces frameworks. Understand competitive advantages, market gaps, and how to benchmark your offerings against the industry.

SWOT AnalysisPESTELPorter's Five ForcesCompetitor MappingMarket GapsBenchmarking

04

Business Strategy & KPIs

04

Translate research insights into strategic decisions. Learn to define KPIs, build business cases, create go-to-market strategies, and develop pricing models. Understand how data-driven decisions drive growth and profitability.

KPI DefinitionBusiness CasesGo-to-Market StrategyPricing ModelsROI AnalysisOKRs

05

Reporting & Data Visualization

05

Communicate your findings effectively. Learn to build dashboards, create compelling reports and presentations, and use visualization tools. Master storytelling with data to influence stakeholders and drive action.

Dashboard DesignData StorytellingPower BI / TableauExecutive ReportsPresentation SkillsGoogle Data Studio

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> What you will build

objective.sql

-- Which channel brings the most repeat customers?
SELECT channel, COUNT(DISTINCT customer_id) AS customers
FROM orders
WHERE order_count > 1
GROUP BY channel;

collect.sql

CREATE TABLE survey_responses (
  id SERIAL PRIMARY KEY,
  segment TEXT NOT NULL,
  score INT CHECK (score BETWEEN 1 AND 10),
  answered_at TIMESTAMP DEFAULT now()
);

analyze.sql

SELECT segment, ROUND(AVG(score), 2) AS avg_score, COUNT(*) AS answers
FROM survey_responses
GROUP BY segment
ORDER BY avg_score DESC;

insights.sql

SELECT year, competitor, market_share,
  market_share - LAG(market_share)
    OVER (PARTITION BY competitor ORDER BY year) AS change
FROM market_data;

kpis.sql

SELECT quarter, revenue, target,
  ROUND(100.0 * revenue / target, 1) AS kpi_pct
FROM quarterly_results
ORDER BY quarter;

Research Methodology

The Business Analyst workflow from objectives to strategic decisions

objective.sql

-- Which channel brings the most repeat customers?
SELECT channel, COUNT(DISTINCT customer_id) AS customers
FROM orders
WHERE order_count > 1
GROUP BY channel;

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Three courses.
One starting point.

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Course details

Level, duration, language and certificate

Level

Beginner

Duration

6h

8h

4h

Modules

5

Language

🇬🇧 English

Price

Free

Certificate

✓

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Business Intelligence & Market Research

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What You Will Learn

Research Methodology

Three courses.
One starting point.

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